(21 May 2007 2:50 pm)

MUMBAI: SRS Labs, which provides surround sound, audio and voice technologies, has announced that its audio technologies were featured in 38 per cent of the 58 million 2006 flat panel televisions (FPTVs) sold worldwide.

SRS Labs has also announced that one or more SRS audio technologies are being implemented by seven of the top nine FPTV manufacturers.

While SRS Labs has multiple audio technologies for set-makers to consider, the two leading SRS audio technologies most often licensed for use in televisions are SRS TruSurround XT virtual surround sound and SRS Wow audio and bass enhancement solutions.

Moreover, 2006 saw just over 58 million FPTV units ship worldwide with over 22 million (38 per cent) of those units featuring SRS audio technology, based on royalty revenue reports.

According to two years of independent reports conducted by Consumer Reports (2006 and 2007) of nearly 200 LCD, PDP and rear projection TVs, SRS Labs technology implementations dominate the market. SRS technologies were consistently featured in 42 per cent of all models tested at Consumer.

SRS Labs CEO Tom Yuen says, "With global FPTV units predicted to reach 110 million by 2010, it is clear that this market provides terrific growth opportunity for SRS technologies. The combination of leading edge designs from TV manufacturers and the ability to tune and customise SRS sound technologies enable us to partner with the TV makers to address the multiple audio challenges inherent in thin displays. The results are stylish TVs that deliver a high quality audio experience -- a truly fantastic product."