(19 May 2007 2:30 pm)

MUMBAI: Pan Asian broadcaster Star and Hong Kong based Artificial Life, which provides mobile 3G technology, games and applications, have announced an agreement to jointly develop and distribute mobile games across Asia.

Under the agreement, Artificial Life will develop a wide range of interactive mobile games, as well as mobile accessories such as wallpapers, ring-tones, video mails and screensavers based on Blackie’s Teenage Club and Lollipop, two hugely popular youth entertainment programmes on Star's wholly-owned music channel Channel [V] Taiwan. The mobile products will be jointly promoted and distributed by Star and Artificial Life across the region.

Since launch, Blackie’s Teenage Club and Lollipop have attracted a healthy following the parties state. Their dedicated website www.woo.com.tw generates an average of over one million page views per day.

Artificial Life CEO Eberhard Schoneburg says, " Star is the most prominent TV network in Asia reaching more than 300 million viewers in 53 countries. We are delighted to cooperate with them to develop mobile games for the Asian markets”.

Star executive VP, content Ross Crowley said, “We are delighted to work with Artificial Life to launch Blackie’s Teenage Club- and Lollipop-themed mobile games for the massive youth mobile market in Asia. Going forward, Star will continue to explore opportunities to develop mobile products based on our vast portfolio of compelling content.”