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Vivendi Visual Ent. inks DVD deal for 'Mustard Pancakes'
 
Indiantelevision.com Team
(18 May 2007 3:00 pm)
 

MUMBAI: Vivendi Visual Entertainment (VVE), the home entertainment division of Universal Music Group Distribution, has entered into a multi-year DVD deal for PBS television show Mustard Pancakes.

With an aim to expand its product line into the children's DVD market, VVE's agreement will cover a series of theme-driven (holidays, favorite songs, etc) 60-minute DVDs from the show. The first installment of the series is expected in September, 2007.

"In keeping with our mandate of providing the highest quality in marketing, sales and distribution, we have actively sought out the same standards in the types of projects we represent," said VVE VP business development and acquisitions Yolanda Macias.

"We've found in Mustard Pancakes a television show that is beloved by toddlers and is a stand-out in its field. We couldn't be happier that one of our first forays into the children's home entertainment market is with this outstanding product."

The show was created with the cooperation of veteran public television puppeteers, writers, musical composers and consultants. The series, in its second season, strives to empower children to become thinking, feeling, caring people who are ready and able to contribute to the world around them, informs an official release.

Mustard Pancakes, created by Joel Wertman and Courtney Campbell, is a television series for children, featuring the loveable and talented Ms. Campbell, her cat, Mr D, and her three dogs, Oogleberry Ink Dog, Tiny Tina Ten Toes and Mo. Each episode mirrors a slice of everyday life, from problems to celebrations and everything in between. It is music-based with original songs performed by Ms. Campbell, who supports the show with concert performances.

 
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