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Disney launches 'Travel on Demand' on cable
 
Indiantelevision.com Team
(16 May 2007 12:00 pm)
 

MUMBAI: Walt Disney Parks and Resorts has announced the launch of Disney Travel on Demand on two cable systems in the US, Cablevision and Time Warner Cable.

Apart from entertainment, the interactive television delivery platform will assist viewers in planning their vacation with a programme mix of reality and special event shows as well as concerts and celebrity hosts focused on Disney's destinations around the world.

"More than 50 years after Walt Disney used the new medium of television to tell the story of Disneyland, we're tapping into new media platforms to engage our guests," said Walt Disney Parks and Resorts chairman Jay Rasulo. "With Disney Travel on Demand, we're providing a great entertainment experience for the whole family and an easier way than ever to book a Disney vacation."

The hallmark of Disney Travel on Demand is the level of interactivity with audiences. On Cablevision systems, which will carry Disney Travel on Demand on channel 650, viewers will be able to communicate directly with a Disney travel representative from the comfort of their own homes with the new 'Talk To Agent' feature, according to an official release.

With the click of a button on the remote control, viewers can request to have a telephone call back from a Disney travel representative to make all their travel arrangements at one of Disney's destinations: Walt Disney World Resort in Florida, Disneyland Resort in California, and Adventures by Disney vacations.

The service is slated to debut on Time Warner Cable and Cablevision in the weeks of 21 May and 29 May respectively.

 
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