(15 May 2007 7:15 pm)

MUMBAI: MySpace today announced the launch of a new section within MySpace Video featuring premium content from the top news and lifestyle brands relevant to the community.

In the coming months, MySpace Video will launch 'branded channels' for its global network with news outlets including National Geographic, The New York Times, Reuters, and lifestyle outlets including The Daily Reel, Expert Village, Flow, Fox's IGN Entertainment, Octane TV, Kush TV, Ripe TV, Studio411, VBS.tv (from the makers of Vice Magazine), and Young Hollywood.

MySpace general manager of video and SVP of public affairs Jeff Berman said, "The upcoming branded channel launch continues the growing momentum of MySpace Video. We're empowering our partners to customize their own video channels and use them as hubs to create a niche experience for users."

All branded channels will live inside MySpace Video and will contain varying content offered by each respective partner. In response to user demand, the initial set of MySpace Video branded channels will focus news and lifestyle categories.