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MUMBAI: Hungama TV has sprung into action this month
will the launch of three shows and one filler segment
to kick off the new pre-school block - Toon, Toon, Toon.
The now Disney-owned channel brings back-to-back episodes
from Monday to Friday from 9 - 10 am for these little
viewers.
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Pororo
the Little Penguin
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Pororo the Little Penguin and Fifi &
the Flower Tots will return to the channel for its
second leg, while also having acquired Lunar Jim
from Canadian based Alliance Atlantis.
On bringing back pre-school targeted programming which
was earlier taken off air in August 2006, the largely
boy centric channel has decided to revisit this segment
with an experimental two month period than would span
upto May.
Speaking
to Indiantelevision.com Hungama TV VP programming
and production Aparna Bhosle said that research previously
undertaken by the channel indicated that kids in the
10 -14 year olds were flocking to Hungama TV because
they wanted comedy which shows like Ha Ha Hungama
provide.
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Lunar
Jim
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At
a time when the older kid's (10 -14 year olds) will
be tied up with their exams, it looks to be a good opportunity
to shift focus and attempt to draw in the pre-schoolers.
"If this takes off well we will utlize our existing
library of about 17-20 acquired pre-school shows to
build up this block."
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