Al Jazeera Children's Channel vice chairman Dr. Sheikh Hamad bin Nasser al-Thani says, "I am pleased to see the attempts and efforts of the past months come to fruition. This extended collaboration demonstrates our mutual commitment to pursue common projects and develop business alliances to ensure high standard Television and Media productions".

The strategic partnership with JCC is expected to benefit the Malaysian content industry as it created opportunities for local players to take up content development work tailor-made to the requirements of JCC in the areas of animation, games, mobile and digital content.

MDeC will work with JCC to create and promote awareness among the Organization of Islamic Conferences (OIC) member countries on policies and key issues affecting the development of the content industry.