BabyTV.com offers a catalogue of streaming television
programming targeted to new and expectant parents
from recognized experts throughout the industry. Viewers
can tune into the linear schedule of programming and
video-on-demand (VOD) library filled with entertaining
and informative videos from content partners Oxygen
Media and Alpha Mom.
The
website also allows parents to submit original video
to share with other parents, using the MyBabyTV functionality
which has already been dubbed by some the 'YouTube
for Mommies' Unlike YouTube, however, all uploaded
video content can be quickly reviewed by a BabyTV.com
moderator using state- of-the-art tools, allowing
MyBabyTV to serve as a family-friendly environment
for sharing the special moments of a newborn's life.
Importantly,
this content screening capability also provides advertisers
with protection from negative associations with inappropriate
content that has become so common on other video-sharing
sites.
Throughout
the site, parents and parents-to-be can use interactive
functionality to share their opinions about BabyTV
content by providing feedback on specific videos,
participating in polls, and posting original comments
in video forums. BabyTV also offers a library of text-based
articles written by industry experts that are available
to users of the site.
BabyUniverse
chairman and CEO John Textor says, "Our goal
is to create the ultimate social networking destination
for moms who are looking to share ideas and stories
and to find out more about the highly individual journey
that we call parenthood."
"BabyTV
brings a wealth of next-generation community features
for site visitors, allowing users to create membership
profiles, participate in message boards and polls
relating to pregnancy and parenting topics, and upload
their own videos --providing the premier and most
all- encompassing online environment for parents today."
The
launch of BabyTV.com is also changing the rules on
the behind-the- scenes work of bringing live TV programming
and VOD to viewers, debuting a new Internet content
delivery platform that has been implemented by John
Studdard, the company's executive VP of new media.
Studdard, who is known for creating the enterprise
architecture behind
VirtualBank.com /Lydian Trust Co. which allowed it
to scale from startup into a multi-billion dollar
diversified financial services company, has strong
credentials for developing next-generation content
delivery platforms.
Studdard
says, "BabyTV is a significant milestone for
Internet broadcasting as well as the BabyUniverse
family of online websites, providing a robust platform
for the next generation of media-driven networking
sites," . As the first web property to be completely
deployed on our new enterprise content management
system (CMS), BabyTV provides a way to gain efficiencies
of scale in rolling out video, text and community
assets across multiple sites."
The
company's CMS platform allows BabyUniverse to leverage
content throughout other BabyUniverse sites, easily
moving video and text content created by a centrally
located creative and editorial staff throughout the
sites, when and where it's needed, in real time.
