(31 March 2007 5:00 pm)

MUMBAI: News Corp's social networking site MySpace has announced a partnership with former Disney head Michael Eisner's new independent production studio Vuguru to debut Prom Queen.

This is a scripted serialised mystery. Each episode will launch on the show's official profile (http://myspace.com / promqueen tv) 12 hours before being released on any other website.

This short-form series will unravel over 80 episodes, each running 90 seconds long. MySpace CEO and co-founder Chris DeWolfe says, "Prom Queen has the potential to be a break-out hit on MySpace. Video is a cultural cornerstone for the MySpace community - it's a huge part of how our users express themselves and discover pop culture. We have become a primary destination for online viewers and with exclusive content like Prom Queen, more and more eyeballs are coming to MySpace Video."

Prom Queen kicks-off a high volume of upcoming product and content developments for MySpace Video across premium, licensed, and original content platforms.

Eisner says, "With this partnership, the future of on-line story telling is now. MySpace offers the Prom Queen audience a complete experience by giving them the ability to stay connected to the show, the characters and other Prom Queen fans in a way that no other on-line drama has ever done before."

The MySpace Video channel and show profile page will spotlight exclusive series content including character profiles, behind-the-scenes video footage, character diaries, and storyline secrets.

MySpace Video is a video content hub and a contextual video experience for the larger global community. The video destination is a platform for content models including user generated, licensed, paid downloads, exclusive content, and original programming.