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MUMBAI: Eros International, integrated media and entertainment
company, will power the forthcoming International Indian Film
Academy Weekend (IIFAs) to held from 7 - 10 June in Yorkshire.
Eros International will showcase some of its forthcoming films
during the IIFA programme and drive key forums and panel discussions
designed to give wider access to the Indian film industry, informs
an official release.
Eros International chairman & CEO Kishore Lulla said,
"We see IIFA as another institution that has taken on
the mission of promoting the phenomenal and vibrant Indian
film industry on a global platform through the medium of Indian
Film Awards and are delighted with the association."
IIFA director Sabbas Joseph said, "Eros has always been
an innovative and forward thinking player within the Indian
entertainment arena and we are privileged that this year's
IIFA will be powered by Eros. IIFA greatly values and acknowledges
Eros's contribution to the Indian film industry at large.
For three decades Eros has made efforts in giving Indian
films a mainstream international platform - be it through
securing multiplex cinema chain distribution for Indian films
or high street distribution for DVDs; be it by opening new
markets through dubbed and subtitled versions of Indian films
or global television syndication to widen the TV viewership
of Indian films.
The company's new media initiatives promote official online
distribution or representing Indian content within major international
film festivals. Currently, Eros International operates in
over 50 countries, with worldwide offices in India, UK, USA,
Dubai, Australia, Fiji and Isle of Man, it claims to has one
of the largest film content libraries in the business in excess
of 1300 films.
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