(28 March 2007 6:00 pm)

MUMBAI:In an attempt to build on its extensive catalogue of international programme offerings, Voom HD Networks has added 225 new hours of stunning high-definition (HD) original content to its agreement with iD Distribution. This news marks the fifth recent expansion to Rainbow’s Voom HD catalogue represented internationally by the independent distributor.

Voom HD Networks’ Senior Vice President, Global Operations and Business Development Glenn Oakley says, “The iD team has done a great job garnering international distribution for Voom HD. As the worldwide appetite for HD content continues to grow exponentially, we have worked hard to meet that demand by continuing to add to Voom HD’s rich catalogue. We
look forward to seeing what iD can do with this newest
content."

iD Distribution's MD Sally Miles says, "Voom has become adept at meeting the entertainment needs of its growing audience with visually stunning and fascinating content, and we're thrilled to present this new array of crystal-clear HD programming to international programme buyers."

iD Distribution has been working with Rainbow Media to drive foreign sales for Voom HD, WE tv, IFC , Lifeskool and, most recently, fuse. Since launching its global expansion initiative just over a year ago, Rainbow Media—through iD Distribution—has sold more than 1,000 hours of programming from its Voom HD, WE tv, IFC , Lifeskool and Sportskool brands to broadcasters all over the world, including India, China, Japan, Australia and New Zealand.

The new Voom HD offerings being represented by iD Distribution include Full Frontal Fashion 2007. This series presents the hottest looks straight from the spring and fall 2007 runway collections of today’s most talked about designers. Chasing History Home gives viewers an insider’s look at the places famous historical figures once called “home,” including the Winchester Mystery House, FDR’s family estate, Alcatraz and William Shakespeare’s childhood home. Magnificent Obsessions profiles people who have turned their everyday interests into a passion that drives their lives, including Civil War re-enactors, glider-plane junkies and more!

Treasure Seekers is hosted by Elyse Luray. This series takes viewers around the globe to see some of the most coveted collectibles at the largest and most famous antique shows and flea markets.