Indiantelevision.com's Digital Edge: Vivodi Telecomm & BVITV ink VoD movie deal in Greece

Indiantelevision.com's Digital Edge

Vivodi Telecomm & BVITV ink VoD movie deal in Greece

Indiantelevision.com Team

(22 March 2007 6:25 pm)

MUMBAI: Vivodi Telecommunications and Disney's Buena Vista international Television (BVITV) have concluded a multi-year video-on-demand (VoD) movie rental agreement in Greece, marking the first Disney VoD agreement in Greece.

According to an official release, the pact provides Vivodi with the Greek VOD rights to a slate of Disney films distributed to the international television marketplace by BVITV, such as the global blockbuster Pirates of the Caribbean: Dead Man's Chest, the Jerry Bruckheimer produced action-thriller Déjà Vu and The Guardian starring Kevin Costner and Ashton Kutcher. The titles licensed by Vivodi under terms of the agreement will premiere in early spring 2007 on Vivodi's new VoD service, via cableTV.

The agreement was announced by BVITV EMEA executive vice president and managing director and Canada Tom Toumazis and Vivodi Telecommunications Chairman and CEO Sofia Kounenaki-Efraimoglou.

"Vivodi is a leading telecommunications company with a uniquely broad spectrum of innovative services, for the benefit of our customers. Our vision determines both our strategy and decision making. Today, the Vivodi brand is a byword for the integrated broadband approach in Greece, providing the widest selection of VOD content. We are thrilled and honored by our cooperation with The Walt Disney Company, a development offering, at the same time, a solid competitive advantage to 'cableTV'," says Kounenaki-Efraimoglou.

"We are pleased to be working with Vivodi to offer Greek consumers a broad range of hit Disney movies, to appeal to all members of the family. This agreement demonstrates our commitment to working with international partners to bring our content to viewers in a flexible and secure way," says Toumazis.