(21 March 2007 3:25 pm)

MUMBAI: Webaroo has launched a mobile software application that delivers fast, free and always-on access to web content on mobile phones throughout the world.

The software provides consumers a variety of content such as news, blogs, photos and emails on their mobile phones which they can access even when they're not connected to the network.

The application runs on most Java-enabled phones world-wide including models from Nokia, Motorola, Sony Ericsson and others. Data access must be enabled on the phones for the user to download and update the Webaroo application. Webaroo is free to consumers, apart from the data access fees charged by their carriers, states an official release.

"Webaroo's vision is to make web content available on all portable devices", said Webaroo co-founder and CEO Rakesh Mathur. "We are excited to bring our vision to life now on most of the world's mobile phones, in addition to laptops and portable drives. This is a significant development as trends indicate that web usage on mobile phones will grow to be more than on other devices."

Webaroo's technology uses the local phone memory to store snippets of content downloaded from the web. Since the content is stored locally, it is available all the time, even when network connectivity is weak or unavailable.

Webaroo is in discussions with mobile carriers and content publishers to integrate the Webaroo application into their services, thereby delivering a mobile web experience to consumers at the time they purchase their new phones.