(21 March 2007 6:00 pm)

MUMBAI: The global television trade event MipTV takes in place in Cannes, France next month.

It has announced the 25 finalists for the second edition of Content 360, the international competition to commission innovative, interactive content and applications for mobile and broadband.

TFor the second year, “Content 360,” is organised in partnership with the BBC, the Korean Broadcasting Commission (KBC), the National Film Board of Canada (NFB) and for the first time WPP’s OgilvyOne Worldwide and Yahoo!

The call for entries launched on January 8, 2007 and received an enthusiastic response from hundreds of international multimedia and application developers. A total of 450 projects from 36 countries were entered compared to 186 projects from 23 countries last year. 240 companies from countries like India, Mexico, Australia, Sweden, South Africa, US, France, Canada, Italy, South Korea, UK entered projects in this year’s competition.

Divided into eight categories, the 25 finalists will attend MIPTV featuring MILIA in April to promote their projects in the Content 360 Pavilion and during pitching sessions in the Conference Programme. The projects will be judged by panels of key digital commissioners, brands and industry experts.

The winners, revealed in Cannes on April 19, will share €100,000 in development funds pledged by the competition partners.