BabyTV.com has signed a content licensing agreement with The HealthCentral Network, an online resource for consumer-oriented health and wellness information, to provide video programming to the popular parenting-focussed community.

This agreement will allow BabyTV.com for the first time to supply the video-based health and wellness information that has been requested by parents. This move also illustrates the fast-growing site's evolution as it provides a wider range of content to serve its expanding user base.

The HealthCentral Network will contribute a series of programmes relating to children's health topics that explore developments in a child's life, with initial topics including autism, ADHD, childhood obesity, diabetes, diet, depression and vaccinations. This new health and fitness content will offer information in 90 second segments and will be featured in BabyTV.com's linear schedule of streaming programmes.

These segments will join other BabyTV.com content that includes programming from Oxygen Media and Alpha Mom. The HealthCentral Network content will also be available in the BabyTV.com video-on-demand (VoD) library under a newly created Health and Fitness category.

BabyUniverse chairman and CEO John Textor says, "There is a tremendous demand by new parents for credible health and wellness information and we are excited to have The HealthCentral Network as our first strategic health related programming provider on the BabyTV.com network.

"Our agreement with The HealthCentral Network helps to fill a crucial programming niche in BabyTV.com's content offerings by bringing valuable information that can address the questions that are top of mind with parents and parents to be."