Among other big multinational retail players like Wal Mart eyeing the Indian retail scenario, which is estimated at about US$200 billion, Disney is also looking cut a slice of the pie. However, due to the high incidence of unorganized players in the market company-owned outlets account for only a mere US$8 billion.

As reported earlier, under the 'Disney Artist' brand in India, RJ Corp will sell a vast range of Disney character-led social-expression products, stationery products, including writing and activity products, desktop and computing stationery aimed at the burgeoning kids and youth category in the country.

Within this year, new stationery programs supporting Cars, Pirates of the Caribbean, That's So Raven, Disney Fairies and Disney Cuties will launch in time for the back to school season.

The Disney Store, which debuted in 1987, also falls under DCP, through stores currently owned and operated by unaffiliated third parties under licensing agreements in North America and Japan, and wholly owned stores in Europe.