(16 March 2007 5:00 pm)

MUMBAI:Punjab cellular operator Spice Telecom announced the launch of a new application around World Cup called the Cricket Genie. The application will allow Spice's pre paid and post paid subscribers to get ball-by-ball updates in an animated format on Spice mobile. Apart from watching live matches, subscribers can also access Live Score for each match, results of concluded matches and highlights of the cricket matches.

Speaking at the launch of the Spice World Cup Cricket services Spice Telecom Punjab COO Man Mohan Nandwani stated that "Spice has always made efforts to understand the needs and requirements of its subscribers and thus offer them the best value added services. With the launch of the World Cup services, we have provided our subscribers with an ideal opportunity to stay actively involved in the game through rich and exciting cricket content like watching the matches LIVE on the mobile handset, latest match alerts, and exciting cricket contests."

While the download of the application from the Spice GPRS is free, subscribers will have to pay Rs 10 for a one day match and Rs 99 to watch the entire series live on their handsets.

Spice subscribers can also access cricket updates through multiple platforms like IVR, USSD and SMS.

They can also test their cricketing wits by participating in two new exciting cricket contests- 'Ball vs Bollywood' and 'Who WINS'. Charged at Rs 6 per minute the right answer to the question will win the subscriber runs and the winner gets an all expense paid holiday to Singapore.

Spice Telecom, the brand name of Spice Communications Limited is presently operating Cellular Phone Services in the states of Punjab and Karnataka. Spice Telecom has been promoted by Modi Wellvest Private Limited.