(15 March 2007 1:00 pm)

MUMBAI: Star has announced the launch of Star One and Vijay on PCCW’s broadband platform now TV.

The two channels join Star Plus, Star News and Channel [V] India from the Star bouquet already on now TV.

The two channels are available on channels 797 and 798 respectively at a subscription rate of HK$78 per channel to expand their offering for local South Asian viewers, informs an official release.

"We are delighted to expand our partnership with now TV through the launch of Star One and Vijay," said Star executive VP advertising sales, distribution and marketing Bruce A. Oltchick. "We are very pleased to be able to bring that same top-flight content to South Asian audiences in Hong Kong."

PCCW executive VP television and content Janice Lee, said, "We greatly value the opportunity to broaden our Indian entertainment channel offering by bringing these two popular channels to our South Asian subscribers."