(13 March 2007 3:30 pm)

MUMBAI: MTV.com the online site of the music channel experienced record traffic and video streams since the beginning of the year. MTV.com recorded 1 million streams from its MTV Mobile service in the month of December '06 and January '07.

MTV.com delivered a record 84 million streams in January and followed it up with 85.1 million streams in February. Last month also saw mtv.com deliver an average of 3 million streams daily, the first time the site has reached that threshold.

The streams were driven by record numbers of unique or first time visitors. In January, mtv.com attracted 24.2 million unique visitors which is an all-time-high for the site. It is also a huge 56 percent increase over January 2006.

"Viewers are constantly telling us they want to dig deeper into the content they see on-air, and they are obsessive about following our programming from one platform to the other-and back," said MTV president Christina Norman. "When the TV show The Hills inspires a community of fans to connect with their favorite cast members and devour exclusive content online and on the handset, the payoff for viewers is a more immersive experience all the way around", she added.

MTV also said that the live reunion show The Real World/Road Rules Challenge: The Duel in January was mtv.com's most successful live streaming event.