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The
campaign will help users write, share, debate
about and enjoy the Cricket World Cup through
an integrated platform of Google products
like Google Desktop, personalized homepage,
Blogger and Orkut through a special landing
page www.google. co.in/cricket . This would
be a one-stop shop for all information related
to the World Cup, allowing visitors to access
regular updates, post individual comments
and analysis and express their love for
the game.
Google
India sales head Sundaraman K said, "Google
aims to constantly improve its users experience
by designing products that make things easier
and deliver better results than what was
available before. Cricket is one of the
key passions of users in India and this
campaign is designed to bring people across
communities together, offering them a unique
cricket experience across different Google
platforms."
Google
has teamed up with cricketer and commentator,
Krishnamachari Srikkanth, who will host
an expert blog Cricket Zone with Krish
Srikkanth at www.worldcup withkrish.
blogspot .com. This blog will allow users
to interact with cricket experts as well
as other bloggers on the performance of
the various teams and engage in match analysis
and a host of other interactive sessions.
Additionally to the blog, Krish will also
bring expert content to an interactive social
networking experience through Orkut Krishcricket
community www.orkut.com/worldcupwithkrish
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