iCarly is a show within a show that converges the television screen and the web for kids. During the course of the series, Carly will give viewers a specific assignment that relates to the context of a particular show. Kids will be directed to a website to post their kid created original content, which may be either scripted into a future iCarly episode or become part of Carly's web cast online. Nickelodeon has green-lit 13 episodes of the comedy series, informs an official release.

iCarly joins the numerous convergent entertainment experiences launched by Nickelodeon over the past few months. Nickelodeon's ME:TV is the first-ever live TV programming block (Monday through Friday from 5 to 7 p.m.), featuring original kid-generated content. In the three weeks since ME:TV has launched, there have been tens of thousands of content streams on the site http://www.nick.com/metv.

Nicktropolis, Nickelodeon's kid-targeted virtual world, surpassed 1 million unique, registered kids this February and TurboNick 2.0, Nick's broadband video platform which gives kids the opportunity to control their individual entertainment, had its most successful month ever in February with more than 77 million streams, an increase of +511 per cent versus February 2006.