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MUMBAI: Hungama TV's on-air summer contest 'Pyjama Pakdo' has registered a record
of over 1.1 million entries from children across the country, a release says.
The
grand prize is an all expense paid trip for two to Singapore which will be announced
shortly. The
Pyjama Pakdo contest was taken on-ground through a 360 degree media campaign comprising
of TV, on-ground activation, internet, radio, outdoor, cable TV, and multi-city
van promotion. The channel claims that this is the most successful interactive
on-air event ever on kids' television. | 
