MUMBAI: The Walt Disney Company in India has partnered with book publishers Parragon to introduce its range of popular titles for kids including Jungle Book, Black Beauty, Alice in Wonderland and The Adventures of Tom Sawyer among others.

With this, Parragon is also looking to tap the growing pictorial content market as it looks at launching country-specific content to nearly double its sales here.

According to a PTI report, Parragon Publishing India MD Vineet Sharma said "India has a huge market for illustrative books and this segment is growing significantly here. Our current offering, coupled with Disney titles would help us in doubling our sales in the country to two lakh books a month."

He said, their is a huge demand for Disney titles in India, which are presently provided by three other publishers here.