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The
multi-year agreement will see mobile games
based on the Idols format launch across
a number of territories in Europe, the Middle
East and Asia Pacific. This agreement is
the first time Namco Bandai Networks has
licensed content specifically for a European
audience and follows the creation of a dedicated
European mobile entity in January 2007.
Namco
Bandai Networks Europe MD Masaji Okubo says,
"Announcing this deal is a great milestone
for Namco Bandai Networks, and it’s
one which underlines our commitment to be
one of the industry’s premier games
companies. Idols is one of the biggest
television formats in the world, with millions
of fans who will soon be able to interact
with their favourite show anytime they want."
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