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Bringing
the music lovers on a common platform, Radio
City has developed a community building
initiative, which includes integration of
the Radio City RJs on the WAP site to connect
with their loyal listener base. Depending
on the city, the listeners will get access
to customised local content like city specific
RJ ring tones and wallpapers.
Radio City CEO Apurva Purohit said, "Radio
City has always been abreast with the latest
in technology. Cellular phones have rapidly
become an emerging platform for listeners
to access Radio. As pioneers in the private
FM arena, we believe that the core brand
experience at this access point can be enhanced.
To this effect, the Radio City WAP portal
will provide our listeners a direct and
engaging Radio City experience allowing
them seamless interactivity with the brand."
Further
speaking on the association with Hungama
she says, "The Radio City WAP portal
is a result of immense support and effort
by our partner Hungama. We are glad to be
partnering with them, as they are the experts
in this industry. With the launch of our
WAP portal we along with Hungama will further
enhance the listeners delight using technology
combined with innovative and interactive
radio programming opportunities that allows
Radio City listeners to benefit in multiple
ways. Through this initiative we are living
to our promise of 'Whatte Fun' to another
dimension."
Hungama managing director and CEO Neeraj
Roy said, "We are excited about driving
Radio City's extension in the digital space.
Consumers today are accessing entertainment
across media and it is fitting that the
extension of radio in the mobile space is
an innovation by Hungama in partnership
with Radio City."
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