| According
to ESPN Software India VP, ad sales, business development and new media Sanjay
Kailash, "There is a huge market to be tapped as there is a growing audience
for sports like soccer, motosports and tennis. We expect a significant demand
for video clips of exciting moments of Wimbledon given the popularity of the tournament
in India. There is a huge fan following of players like Federer, Nadal, Sharapova
and India's very own Sania Mirza." "This
is just the beginning of a series of events that Mobile ESPN is planning to unleash
on the Mobile Platform," added Sanjay. How
does it work?
Mobile ESPN will aggregate a Wimbledon 2007 zone on the
WAP portals of all the leading telcos in India including Airtel, Hutch, Idea,
and BSNL. Wimbledon content will also be available to R-World and Tata Indicom
users. "We have created special Wimbledon packs for users. Mobile Users can
download unlimited content at a rental of Rs.99 from the zone or pay per download,"
says Sanjay. Mobile
ESPN
Easy to access, Mobile ESPN services can be availed by dialling
505-ESPN (3776) on the phone or by sending an SMS to (ESPN) 3776, which is ESPN's
short code nationally. The GPRS user can access the services on www.mobilespn.in.
Launched in the month of December 2006, Mobile ESPN has received positive response
from the consumers in India. | 
