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Addressing
a session at BroadcastAsia, Dolby Laboratories'
Thomas Spath said sound quality was largely
the sole criteria in judging the technology
or equipment that should be used to deliver
audio. There were new demands on audio production
and delivery as costs were squeezed and
efficient programme production became imperative.
Digital technology brought improvements
in delivered quality and production techniques
but this also mean a rise in expectations
as far as the consumer was concerned
placing challenges before broadcasters to
meet newer sets of requirements.
A
significant consumer requirement at present
was for digital surround sound which was
broadly accepted as an essential ingredient
of quality entertainment. In Europe, 32
per cent of homes have a digital surround
system. Surround is also very popular in
middle class homes in major cities in Asia,
and broadcasters in both Beijing and Shanghai
have been regularly transmitting programmes
with 5.1 audio for almost a year.
"Surround
has definitely arrived. With the roll-out
of HD pictures and a new delivery pipeline
in IPTV, we see the most significant opportunity
to implement new technology since the start
of digital TV in the 1990s. Such opportunities
- to raise the standard in essential broadcast
technologies without the concern of maintaining
compatibility with set-top boxes (STBs)
already in the field - do not come every
day," he said.
Standards
have already been set for next-generation
audio in HD services and IPTV and operators
now need to choose which audio offers them
the best solution for new services.
Consumers
want bandwidth efficiency and resulting
audio quality, flexibility to provide good
audio across the variety and quality range
of today's home systems, benefits for the
viewer at home, surround sound, additional
audio features, consumer confidence in the
new system, compatibility with products
they already use, reasonable royalty cost,
and consistent performance.
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