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MUMBAI: Disney Channel has tied up with Westside for
a full range of apparel based on its live action series
That's so Raven. This is specially targeted at
its audience base in India, primarily tween girls.
Disney
Consumer Products (India) director Roshini Bakshi said,
"Disney Consumer Products is committed to delivering
an exceptional product range and content which is locally
relevant and appealing. In line with growing awareness
and popularity of Raven among young girls across India,
we decided to launch this range of apparel and accessories."
"We
are making significant investments in the brand and
are working to increase consumer awareness and affinity
with the unique Disney experience."
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