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Disney brings 'Raven' apparel to Westside racks
 
Indiantelevision.com Team
(21 June 2007 6:00 pm)
 

MUMBAI: Disney Channel has tied up with Westside for a full range of apparel based on its live action series That's so Raven. This is specially targeted at its audience base in India, primarily tween girls.

Disney Consumer Products (India) director Roshini Bakshi said, "Disney Consumer Products is committed to delivering an exceptional product range and content which is locally relevant and appealing. In line with growing awareness and popularity of Raven among young girls across India, we decided to launch this range of apparel and accessories."

"We are making significant investments in the brand and are working to increase consumer awareness and affinity with the unique Disney experience."

The first Raven apparel collection features a mix of fun details, casual looks and trendy cuts. Hot reds, oranges, yellows, naughty pinks and lime greens promise to brighten up the day, while ribbons, belts, embellishments and embroideries will offer girls an imaginative way to express themselves.

Available at select Westside stores across India, the Raven line features must-have looks for girls aged 7 to 14 years priced between Rs. 299 - 399 for top wear and Rs. 399 - 699 for bottom wear, states an official release.

Westside head of marketing Neeti Chopra said, "The Raven collection available at Westside is a perfect match of mother-daughter aspirations. For the mother the collection blends value with the right amount of fashion; and the daughter... she gets to wear fun and fashion with her mother's approval!"

 
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