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MUMBAI: 4Kids Entertainment, Inc. along with property owner Original Appalachian
Artworks Inc. (OAA) and Master Toy Licensee, Play Along, a division of Jakks Pacific,
are celebrating the 25th anniversary of the Cabbage Patch Kids. To
gear up for the celebration in 2008, 4Kids Entertainment -- the licensing and
marketing agent behind the Cabbage Patch Kids (as well as the company behind such
sensations as the Teenage Mutant Ninja Turtles, Pokémon and Yu-Gi-Oh!)
-- is embarking on a number of major marketing and promotional initiatives to
help further fuel the frenzy and continue to attract a whole new generation of
youngsters and their parents.
"We
are very excited to celebrate 25 years of the Cabbage Patch Kids with an A-list
roster of licensing, promotional and retail partners, who will help us usher in
another successful 25 years for the brand," said 4Kids Entertainment chairman
and CEO Al Kahn. "For over two decades, Cabbage Patch Kids has stood as one
of the most nationally recognized toy brands. We look forward to toasting the
property's success with a licensing program that reflects the wholesome charm
of the Cabbage Patch Kids whom we know and love." | 
