Indiantelevision.com's Kidology
 
 
Nickelodeon, Marriott team up for branded resorts
 
Indiantelevision.com Team
(2 June 2007 12:00 pm)
 

MUMBAI: Viacom's kid's channel Nickelodeon has tied up with Marriott International, Inc. and Miller Global Properties LLC, an international real estate investment and development company, to co-develop a new lodging resort brand and concept for travellers.

An official announcement issued by the company states that 20 potential hotels are expected to be under construction by 2020 under the name 'Nickelodeon Resorts by Marriott.'

Miller Global will have certain exclusive rights to develop and own the resorts in specified geographic areas, and plans to seed an investment fund that is expected to initially provide $300 million of dedicated development equity capital.

All "Nickelodeon Resorts by Marriott" properties will be managed by Marriott, adds the release.


The first 'Nickelodeon Resorts by Marriott' property is expected to be a 650-room resort at Liberty Station in San Diego, which will incorporate a 100,000 square-foot water park and activity deck complex featuring a variety of pools and interactive attractions. The resort is expected to break ground in January 2008 and open in early 2010. Other potential resort locations being considered for development include major family-oriented destinations in the U.S., Caribbean and Mexican resort areas, the UK and Europe, Asia, Australia and the Middle East.

Nickelodeon and MTVN Kids and Family Group president Cyma Zarghami said, "This partnership with Marriott to bring the Nickelodeon experience to families all over the world comes at the perfect time, as the first generation of kids who grew up with our brand now have come of age and are having families of their own. Marriott knows hotels and business and leisure travelers, and no one knows kids and families like Nickelodeon. We know this will be a great combination, and it signals the beginning of a new era for the Nickelodeon brand."

 
Go to Top
Click for Kidology Archives
 
Also Read: