(19 June 2007 5:25 pm)

MUMBAI: Disney-ABC International Television (Asia Pacific) hosted the Second Annual Digital Media Showcase in Asia Pacific with participation from the Walt Disney Internet Group, Disney Channel, ESPN Star Sports, and its U.S. television network ABC.

A cross-section of broadcasters, mobile operators, content aggregators, ISPs, and triple-play providers from around the region attended the event. Executives from across The Walt Disney Company showcased how the Company views and is leading the way in the digital media space and how it's addressing the challenges and opportunities created by new technology and the consumers who use it. This showcase is in line with the Company's commitment and focus on the application of technology to enhance its content and expand its distribution, states an official release.

Senior U.S. executives from the Disney-ABC Television Group shared perspectives and insights into the landmark initiatives that have revolutionized the way consumers view content, including the ABC.com broadband media player, with a live demo shown to guests for the first time internationally and the unprecedented multi-year agreement with Sprint for news, kids, and entertainment programming on mobile.

Also announced by Disney-ABC International Television (Asia Pacific) was the first internet movie VOD deal in Australia with Telstra BigPond. Over the past year and a half, Disney-ABC International Television (Asia Pacific) has concluded a number of digital media deals worldwide.