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HBO acquires animated series on African culture 'Magic Cellar'
 
Indiantelevision.com Team
(18 June 2007 5:00 pm)
 

MUMBAI: Magic Cellar, the first animated series to be based on African culture, has been acquired for broadcast in the United States by Home Box Office (HBO).

Magic Cellar is the first 3D animated series based on African culture. The series is based on 20 folk-tales, partially collected by conducting interviews with elders in African villages, states an official release.

The series will air on HBO Family in the United States and Bermuda kicking off on 23 June at 6:30 pm. Each episode will debut on Saturday and repeat on Tuesday and Thursday.

The release also states that no African animated television series has ever been acquired by a major American network before.

Magic Cellar is a joint venture between South Africa and Canada. Magic Cellar was commissioned by the South African Broadcasting Corporation and is a production of Chocolate Moose Media Inc. of Ottawa, Canada and Morula Pictures of Johannesburg, South Africa. Magic Cellar is directed by multi-award winning Canadian producer and director Firdaus Kharas, a specialist in inter-cultural communications.

Kharas said, "We are extremely pleased to partner with HBO Family, a channel known for bringing very high quality programming to American families. I see this sale as another indication of the thirst for high quality multicultural programming."

South African Broadcasting Corporation head of children Charles Owen said, "It gives SABC Children's Content Hub great pride that Magic Cellar, our flagship program, travels globally into the world giving a new dimension to African story telling."
 
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