Spongbob is the channel's official mascot and is being heavily promoted among kids in India. Deep down in the Pacific Ocean in the subterranean city of Bikini Bottom lives a square yellow sea sponge named Spongbob Squarepants. He lives in a pineapple with his pet snail, Gary, loves his job as a fry cook at the Krusty Krab, and has a knack for getting into all kinds of trouble without really trying.

Drake and Josh is the story of an intelligent, sensitive 15-year-old Josh, who never mingled at school with 'cool boy' Drake, but is forced to do so when their parents marry and have to live together.