The
channels had sent in their representations in various categories with each
category having separate Hindi and English sections. Of the entries received,
those in the categories of Entertainment, Lifestyle & Fashion and Talk Show
(Hindi) were screened today and were evaluated by a jury comprising some
of the leading scribes and creative persons in the respective fields.
The
categories screened yesterday - the second day of the jury meeting - had included
both hard news and business news reports. Of
these, the hard news segment included daily newscast (Hindi and English); news
documentary programme (Hindi and English) and crime show (Hindi). The
business section included various other categories, like talk shows, news reports
and documentary among others, for which jurors with specialisation in business
reporting met in a screening room separate from the one in which the hard news
items were watched. The
jurors found the entire exercise free and independent, with entries being marked
first on a rough score card. These entries had to be transferred by the jurors
themselves into the final ballot, and signed by them. The
final ballots were then shipped to the independent auditing team from the reputed
agency, Ernst & Young, who were present in the same building complex in a
separate room. The
ballots marked by them were then tabulated by the auditors and the names of the
top five were given in print in the stationary of the auditing company. Finally,
the jurors were required to sign the names of the top five sent in by the auditing
firm, though the names of the final winners are still being kept a strict secret
known to the auditors alone. The
elaborate procedure has been made fool proof and tamper free, in the usual international
standard and procedure followed. The
jurors had the freedom to do two things: one, decide how long of each item they
would like to watch; and two, whether an individual entry did not at all fit into
the category for which the particular channel had sent the representation. In
both instances, the jury had to come to a consensus, without which no decision
on these two issues were taken. The
Mumbai chapter of jury meeting will take place later this month, with categories
like sports, promos, etc., being evaluated for nomination. The
final award ceremony will be held in Delhi in the middle of July and prizes for
the best products in at least 50 categories would be given away. |