In addition to heading up production related to traditional animated product for television and promotional use, Judson will also spearhead the division's broadband and new media/digital efforts.

Further, she'll oversee direct-to-consumer animated production (working with Warner Premiere) and work with the company's consumer products team and other divisions, utilizing classic, contemporary and original characters to build animation brands across multiple platforms while fully maximizing the value of the company's animation assets.

Judson joins Warner Bros. Animation from her post as AOL senior VP marketing. Warner Bros. Television Group president Bruce Rosenblum says, "Today it takes more than just compelling programming to break through in the highly saturated kids' arena.

"With Lisa, we have an executive with a proven track record in innovative, attention-grabbing marketing as well as finely honed creative skills and a keen understanding of the kids' marketplace. We expect that she will step up our activities in the television production, new media and direct-to-consumer arenas. Her 15 years of experience in kids' TV and online marketing give her a unique combination of skills and insight which will truly help us take our kids business to the next level."

As part of a revitalisation of the Studio's animated assets, Judson will collaborate with divisional teams across Warner Bros. Entertainment.

Judson will work closely with Warner Bros. Consumer Products president Brad Globe and his senior team to fully maximize and exploit all appropriate consumer product and animation cross promotion opportunities.

On direct-to-consumer titles, Judson will collaborate with Warner Premiere. Warner Premiere president Diane Nelson says, "Some of the biggest releases in the direct-to-video business are animated titles. I look forward to drawing on Lisa's expertise to explore this genre and continue the Studio's tradition of creating world-class animated properties loved by both kids and adults."