Indiantelevision.com's Kidology: Disney to celebrate Donald Duck's birthday with online & mobile initiatives

Indiantelevision.com's Kidology

Disney to celebrate Donald Duck's birthday with online & mobile initiatives

Indiantelevision.com Team

(8 June 2007 5:00 pm)

MUMBAI: The Walt Disney Internet Group, is celebrating the 73rd birthday of their popular animated character Donald Duck on June 9 with the launch of a 'Donald Zone' on Reliance mobile world, Planethutch and Airtellive for mobile users across India.

Consumers can download wallpapers, animations, ringtones, games and trivia on the http:// wap.disney.in on their GPRS enabled phones.

The Walt Disney Internet Group also presents a 13 episodic Donald Duck series titled Donald Duck - Lost in time specially designed for mobile viewing. The birthday bash will continue for a week during which consumers can win Back to School hampers by participating in the 'Duck Quiz' on their mobile phones, states an official release.

Walt Disney Internet Group director T.N Prabhu said, "Through our focus on emerging platforms, we seek to showcase our creative properties to provide an engaging consumer experience to further strengthen our brands and franchises. Today, we are giving consumers what they want - great entertainment at a fair price, when and where they want in ways that are convenient and easy to access. On the occasion of Donald's birthday we have put together a one stop shop experience for his fans through our wap site."

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