"Movie magic starts with powerful behind the scenes performances," said Intel's director of Americas marketing CJ Bruno. "The same Intel Core technology that gave Disney-Pixar the performance and flexibility needed to create incredible realism in 'Ratatouille,' can also be used by consumers to watch, produce and share their own movie magic at home and on-the-go."

Ratatouille follows the adventures of a rat named Remy, who dreams of becoming a master chef in the culinary capital of Paris, boasts key breakthroughs in animation. The technology used to create and render the movie, Intel Xeon processors with Intel Core microarchitecture, helped build the emotional and visual excitement by delivering an experience packed with advances in computer graphics technology including ultra-realistic water scenes with river rapids, lifelike bubbles and book pages that literally "wilt" when turning the wet paper, states an official release.

"We are absolutely thrilled to be developing our first promotion with Intel," said Disney senior vice president of national promotions and mobile marketing Cherise McVicar. "Featuring their innovative technologies, Intel has been a 'soup to nuts' collaborator, supporting both the making of and the marketing of Disney-Pixar's Ratatouille. We're grateful to collaborate with such an iconic technology company in both advertising and engaging consumers."