MUMBAI: UK pubcaster the BBC's commercial arm BBC Worldwide has promoted Sarah Cooper to COO. She was previously director of business and legal affairs .

Cooper will have direct responsibility for all of BBC Worldwide's corporate operations including legal and business affairs, talent accounting and corporate governance.

In addition, she will also lead key corporate-wide projects such as the impending company relocation, the marketing review and the development of brand strategy across the business. The role will also continue to support the implementation of core joint ventures and acquisitions.

Sarah will continue to report to BBC Worldwide CEO John Smith and will act as his Deputy in his absence.

Smith said, “I am delighted to announce this new position as Sarah has been pivotal in driving transformation in our business. She has demonstrated strong leadership and great judgement, and I know that she will embrace this role wholeheartedly.”