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MUMBAI:
Big 92.7 FM Chennai has got itself a facelift. The nine-month
old station has revamped its programming content and extended
the prime time band for a better share in the listenership
pie.
Big
FM Chennai station head Zarin Jalil Menon explains, "As
a matter of strategy to extend our listenership, we have reshuffled
the entire programming line up and introduced fresh content.
The new programming line-up is based on the internal research
done by our station. It looks into the minute details of 'who
is listening at what time?'"
Scraping
all old shows, the Chennai station has retained only two shows
- the breakfast show Big Vanakkam and the late night
show Big Choice. These are the two shows which run
across all the other Big FM stations. The content of these
shows however, are customised to the local flavour of each
region.
The
station has extended the three hour morning prime time to
four hours stretching Big Vanakkam from 7 am to 11
am. Considering that the station gets more listeners in the
morning, RJ Dheena from the show Speed has been brought
as host.
'RJ
Dheena is a very popular RJ and has a huge fan following.
We wanted to extend this listnership with our popular RJ so
we placed him in the morning show," says Menon.
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