(28 July 2007 6:00 pm)

MUMBAI: US sports broadcaster ESPN, MediaFlo USA and Verizon Wireless have teamed up to deliver a new mobile TV channel, EXPN on V Cast mobile TV.

This will bring all the action of X Games 13 - including live competitions, behind-the-scenes coverage and commentary - to mobile phones. EXPN will be available for the duration of X Games 13.

Live coverage starts on 2 August and concludes on 5 August. Highlights of previous years’ X Games also will be shown on the dedicated channel till 1 August and 'Best of the X Games' and X Game 13 replays will air from 6-7 August.

Viewers can expect to see:

• Live coverage of events provided by ESPN for eight hours each day from 2-5 August.
• Everything from practices to qualifying events to event finals.
• A daily 'Best of the X Games' segment that will show viewers all of the extreme highlights.
• An ESPN debut of a double box segment during the rally car races, giving fans the opportunity to see the race from each driver’s viewpoint as they compete side-by-side.
  

ESPN senior VP digital media production John Zehr says, "X Games fans want to see the action as it happens. By teaming with MediaFlo USA to offer this channel through Verizon Wireless, ESPN is reaffirming our commitment to our fans by showing all the extreme action while expanding our multi-platform approach.

Verizon VP digital media programming Ryan Hughes said, "EXPN on V Cast mobile TV is another example of how Verizon Wireless is harnessing innovation to bring the best in entertainment to our customers. Whether it’s the excitement of the X Games or the drama of classic sports rivalries, content from the worldwide leader in sports on V Cast mobile TV helps Verizon Wireless customers stay informed and entertained while on-the-go."

The dedicated X Games channel will supplement live coverage of the X Games on ESPN mobile TV, one of the eight regular channels available on V Cast Mobile TV from Verizon Wireless. The Flo TV service is provided by MediaFlo USA, which is available to consumers through Verizon Wireless as V Cast Mobile TV.

MediaFlo USA aims to unleash the power of TV for mobile consumers, by combining content, an intuitive user interface and a multicast network. The MediaFlo USA mobile entertainment service, called Flo TV, offers full-length simulcast and time-shifted programming.