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MUMBAI:
Miditech has roped in former Sony chief creative officer Sandeep
Sikcand to spearhead all its fiction based content.
He
will come aboard the Miditech team in August as creative director,
sources close to the development say. The production house,
which was earlier creating reality and lifestyle formats along
with documentaries, is now looking to heavily focus on soaps.
When
contacted by Indiantelevision.com, Miditech CEO Nikhil
Alva refused to offer any comment.
Prior
to his stint at Sony, which he joined in 2006, Sikcand was
with Balaji Telefilms as creative head.
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