(26 July 2007 4:45 pm)

MUMBAI:The Crossroads Guitar Festival which will take place at Clapton on 28 July has roped in MSN as their exclusive online partner. As a partnership, MSN will show the event live on the web at 11 pm.

The musical event which will last for the full day will see Eric Clapton gathering the past, present and the future of guitar music on the stage.

"The internet is a powerful medium today for entertainment, where people can access live performances just with the click of a button. Like the Live Earth concert, MSN will continue to exhibit live performances like the Crossroads Guitar Festival, which will collapse time barriers, shrink distances and provide innovative media experiences to consumers across the globe," said MSN India executive producer Krishna Prasad.

This year's festival will feature a full day of musical performances with performances from BB King, John Mayer and many more. The audience can also expect surprise guests and impromptu jams from these performers.

All profits from the festival will benefit The Crossroads Centre in Antigua, a nonprofit drug and alcohol rehabilitation center founded by Clapton in 1997, states an official release.