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MUMBAI:
Raj TV is in the process of roping in South Indian superstar
Rajnikanth's daughter Aishwarya Tanush Rajnikanth for a mega
reality show.
"Raj
TV is currently in advanced talks with Aishwarya to host a
local format reality show," says a source.
The Tamil channel, in fact, is all set to spice up its programming
mix with another reality show which will go on air in mid-August.
Aashirwad,
a prime time half-hour show, will be hosted by Bharat Natyam
dancer Brinda Das. The 26-episode show will air on Saturdays
and Sundays at 9:30 pm.
Raj TV will be investing Rs 10 million on the programme. Says Raj TV COO-creative
Raju Easwaran, "Auditions have already begun across cities in Tamil Nadu
for the show. ITC
is the main sponsor and the total budget for the entire package of episodes is
about Rs 10 million."
Aashirwad
will be centred around the Bharat Natyam dance form and will
have a mother and daughter team comprising a team. "There
will be 12 teams and eminent dance personalities will be judges.
A film celebrity will be a guest judge every week. Contestants
will be judged on audience vote and judges' decisions, with
33 per cent of audience votes by SMS influencing the final
decision of winners for a prize money of Rs 100000,"
says Easwaran.
The
channel currently has one-hour quiz-based game show Kaasu
Mazhai (meaning Money shower), hosted by actress Sangeeta.
It airs on Saturdays at 10 pm.
"Contestants
after answering a volley of questions are sent into a high-pressure
gas chamber where currency notes float in the air. The contestant
pockets as much money as he can within the stipulated 20 seconds
inside the chamber. Generally one wins within the range of
Rs 20,000 to Rs 40,000," says Easwaran.
Tamil
GECs Sun TV and Vijay TV also run two reality shows on weekends.
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