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The creation and distribution of A&E
Mobile and The History Channel Mobile to
wireless video subscribers in the US is
a step in AETN's overall digital strategy
to deliver its programs and services to
viewers on multiple platforms.
AETN
senior VP, digital media Paul Jelinek says,
"The mobile platform is an increasingly
important interactive screen that provides
our consumers with access to our branded
programming wherever and whenever they want
it, and we are pleased to partner with MobiTV
to offer A&E Mobile and The History
Channel Mobile to viewers.
"These mobile channels enable us to
offer a new service to our existing audience,
and through cross promotion, to bring new
viewers back to our linear channels."
A&E
Mobile and The History Channel Mobile are
distinct services from the linear channels.
Series such as Dogfights and Modern
Marvels from The History Channel, and
Dog the Bounty Hunter and Criss
Angel Mindfreak from A&E Network,
will be available on the mobile channels.
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