Indiantelevision.com's Kidology
 
 
Pantaloon's Depot to bring Small World Creation books to India
 
Indiantelevision.com Team
(20 July 2007 5:00 pm)
 

MUMBAI: Depot, a unit of Pantaloon Retail (India) Limited, has entered into an exclusive deal with Small World Creation, UK to launch interactive books for children. The range will only be available across Depot outlets in India.

Initially, three different series have been launched including Hidey Holes, Touch and Guess and Fun for Toddlers box set. These books facilitate interactive learning for children between the ages group of one to three years. The prices of these books range from Rs 125 to Rs 199.

Small World UK director Donna Webber said, "The partnership with Depot is the first of this nature we have established in India and we hope to build on this and forge a long and successful relationship together. We are very enthusiastic about being part of the development and expansion plans that the Depot have for it's children's books."

Depot business head Preeti Vyas said, "The books are designed to stimulate creativity, enhance knowledge, improve communication, expand vocabulary and develop natural talent."

"We believe that there is huge potential in this category and are all set to create new benchmarks for the industry in this segment. Also for the first time the books of this quality are available in India, at such affordable prices. And up until now, because of exorbitant prices, Indian toddlers have had limited access to these sort of books. Now with depot entering this segment its intimated stamp of 'freedom and access' will ensure that continuous stimulation and fun is available to kids across the country," adds Vyas.

Hidey Holes presents interactivity through various 'lift-the flaps' that little ones can open to discover different animals, pictures and surprises hiding beneath. Touch and Guess introduces kids to discovering the sense of touch. Each page features fun fabric patches that kids can touch and feel. Fun for Toddlers introduces infants to basic concepts with sturdy books that can wear the rough use of young inquisitive hands and teeth. The books are educational, interactive, entertaining, rewarding and user friendly. These books will be published by Depot in India.

Depot outlets offer customers a range books, music, gifts and stationery. It has books on various subjects including fiction, general reference, management and kids, music CDs and cassettes spanning all genres (rock, pop, Hindi, indipop and more), home video (VCD and DVD) and multimedia (CD-ROMs). It is characterised by an informal display of products, affordable pricing, local flavour, youthful, lively and interactive retail experience.

 
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