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Nick to premiere back to back episodes of iCarly
 
Indiantelevision.com Team
(16 July 2007 2:30 pm)
 

MUMBAI: Nickelodeon will premiere iCarly in back-to-back episodes on 8 September, Saturday at (8-9 p.m. ET/PT). The show starring Miranda Cosgrove of Drake & Josh as Carly Shay follows her cool character on and off webcam, as she clicks with kids everywhere by hosting her own home grown web show and drives viewer participation on icarly.com.

Dan Schneider is the executive producer and creator of the show. Post-premiere, it will air regularly in TEENick, Sundays at 7:30 pm. (ET/PT).

iCarly converges the television screen and the web for kids, and iCarly.com boasts a dual identity: It's the series' show within the show, and it exists as a real-life website featuring the series' stars in-character.

Kids can go online to check out highlights of the latest webcasts from the series, additional footage not seen on-air as well as to read weekly character blogs, send e-mails, ask questions, post comments and submit videos showing their talents, weird skills, homemade animated shorts, participate in polls and more.

Within the TV series when Carly and her sassy best buddy Sam Puckett played by Jennette McCurdy appear on their web show which is produced by techno geek pal Freddie Benson played by Nathan Kress, they ask for submissions and ideas.

"Hit maker Dan Schneider has created a cutting edge TV show that integrates the web with the tube in a totally unique way," says Nickelodeon EVP development and original programming Marjorie Cohn.

"We have a rich history of putting kids in control with convergent programming like the Kids' Choice Awards, SpongeBob's 'Best Day Ever' and ME:TV; iCarly takes that kid empowerment strategy one step further."

In iCarly, Carly Shay lives with her twenty-something brother/guardian Spencer and produces her webcasts from a makeshift loft studio. Grappling with adolescence, she never aimed to gain fame as a rising star/underground celebrity to kids. As events unfold in the opening episode, it all happens by accident when a teacher puts her in charge of the school talent show. She and her pal Sam turn the audition process into a show, which Carly's tech-savvy, smitten friend Freddie tapes including their hilarious banter and great chemistry and posts on the web unbeknownst to them.

The online audience clamors for more, and a pop phenomenon blooms, with Carly and Sam's regular webcasts ultimately featuring everything from comedy sketches and talent contests to interviews, recipes and problem-solving. At 8:30 pm, in iWant More Viewers Carly and Sam compete against Freddie and Spencer to hatch the best plan to draw more kids to the webcast. Things get crazy when all their plans go horribly wrong.

Underscoring the Nick kid-empowerment philosophy, Schneider adds, "iCarly aims to give kids an unfiltered voice with Carly's webcast and by showcasing kids' ideas, inventions and talents. It's a series that is intended to involve real kids and illustrate how they are currently experiencing entertainment."

 
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