MUMBAI: Five months into the job, BBC Worldwide America president Garth Ancier has restructured his senior team to take BBC Worldwide’s American-based businesses to the next level.

He says, “By creating new roles, bringing in some fresh faces and promoting talent within the organisation I am positioning the company for growth. The BBC produces more quality television content than any other company and is one of the premier media brands in the world. We now have a strong team working together to expand that brand across the US, focussing on growth areas including channels, content and production and digital.”

In the newly-created role, BBC executive VP, business development and digital media, Luke Bradley-Jones transfers to the company’s New York headquarters, starting 1 September. Most recently head of strategy at BBC Worldwide in London, Bradley-Jones will work closely with Ancier and Michael Ross, recently appointed executive VP, business affairs and operations, to develop new revenue streams and identify acquisitions and joint ventures to help the business grow aggressively in this market. He will also oversee US digital media initiatives, including setting and implementing the company’s digital on-demand strategy, and ensure that BBC Worldwide America is strategically aligned with global digital media activities, including bbc.com and global distribution deals.

Chris Carr has been appointed as COO, US channels. A member of the original BBC America launch team, Carr was formerly CFO. In his new role, he assumes responsibility for all channel operations. Andrew Bott’s role as CFO is expanded across the whole company to include BBC America.

Paul Telegdy continues to head the company’s growing West Coast production house, responsible for Dancing with the Stars. His promotion to executive vice president, content and production, reflects the company’s scale of ambition and addition of a second production base, in New York, focussed on the cable industry.