Indiantelevision.com's Kidology
 
 
Hungama TV on the hunt for its 'Captains'
 
Indiantelevision.com Team
(12 July 2007 5:00 pm)
 

MUMBAI: Disney owned local kid's channel Hungama TV is scouting for its next board of directors as part of its annual property the 'Hungama TV Captains Hunt.'

The fourth edition of the hunt will spread over three months touring 520 schools across Mumbai, Delhi, Kolkata, Hyderabad, Bangalore, Ahmedabad, Ludhiana, Lucknow, Indore and Jaipur.

This year the premise of the hunt is associated with the 'Mad fun' positioning of the channel. The captains' hunt 2007-08 will evaluate each child on parameters beyond academics to include creativity, imagination, expressive skills and a strong Hungama TV quotient, states an official release.

The 10-city hunt will initially engage over 4, 00, 000 kids between the ages 8-14 years through a school contact programme. This initiative will help kids experience the 'Mad fun' element of the channel while giving them an opportunity to enroll for the Hunt. This group of kid's will be given the opportunity to provide their feedback to channel experts and be involved in all key decisions from research to programming to marketing and distribution.

Culminating in September, the final ten captains will be chosen to represent different cities to form the channel's board of kid-directors.

Walt Disney Television International (India) director - marketing and communications Tushar Shah said, "We empower our audience to design their own channel each year! This way, they ensure that we stay restless and creative just like them. By changing the theme of our hunt each year, we are able to reach out to diverse audiences who continue to bring in fresh ideas to make Hungama TV their favourite entertainment destination."

The captains' hunt over the past three years has struck a chord with its audience across India. The hunt so far provided a platform to over 1.2 million kids across the country to display their creative talents and an opportunity to structure their own brand of entertainment for the channel.

 
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