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Microsoft ties up with Disney for films on Xbox Live
 
Indiantelevision.com Team
(11 July 2007 5:00 pm)
 

MUMBAI: Microsoft Corp. and Disney-ABC domestic television have announced an agreement to bring feature films from The Walt Disney Studios to U.S. members of Xbox Live, the online games and entertainment network on Xbox 360, at the E3 Media and Business Summit.

Beginning today, consumers will have access to a growing catalogue of new and classic movies from The Walt Disney Studios including titles from Walt Disney Pictures, Touchstone Pictures, Hollywood Pictures and Miramax Films, on Xbox LIVE Marketplace, the leading high-definition-video download service.

Xbox 360 owners will be able to rent Disney films on demand as they become available, such as Bridge to Terabithia, Miramax Film's The Queen and Touchstone Pictures' Deja Vu.

As a result of this partnership, an array of current and library titles will be available this July, with more to come in both standard and high definition. Currently offering more than 2,350 hours of entertainment content from 15 partners, Xbox Live Marketplace claims to be the only online service offering downloadable movies and TV shows in high definition.

In a little more than seven months since video content was launched on Xbox Live Marketplace, there have been nearly 10 million downloads of entertainment content, states an official release.

"We're always looking for more ways to let people experience our films," said Disney-ABC Domestic Television executive vice president of pay television and interactive media Dan Cohen. "With the millions of Xbox 360 consoles in living rooms today with a direct, high-speed Internet connection, Xbox Live really has become a terrific device for the delivery of digital entertainment content."

"Xbox 360 and Xbox Live Marketplace truly offer something for everyone of all ages, gender or personal taste," said Microsoft corporate vice president of the Interactive entertainment business in the entertainment and devices division Peter Moore.

"With this partnership, we are able to feature blockbuster new releases as they become available, as well as an incredible array of classic family films that made Disney the icon it is today," he said.

 
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