Indiantelevision.com's Digital Edge: Bennett Media Worldwide licenses select library programming to Microsoft Corp. for Xbox 360

Indiantelevision.com's Digital Edge

Bennett Media Worldwide licenses select library programming to Microsoft for Xbox 360

Indiantelevision.com Team

(9 January 2007 7:40 pm)

MUMBAI: Bennett Media Worldwide (BMW) has licensed select productions from its vast library of high-definition programming to Microsoft Corp. for the company’s Xbox 360.

Included in the programming slate from Bennett are series like Bikini Destinations, The Wild Side, and The Extremists.

BMW is the latest programming supplier to launch content on the Xbox 360 platform, joining a stellar list of entertainment distributors that includes CBS, MTV Networks, Paramount Pictures, Turner Broadcasting System Inc. (TBS Inc.), Ultimate Fighting Championship (UFC) and Warner Bros. Home Entertainment.

Together, the content companies are responsible for delivering an initial line-up of more than 1,000 hours to the vast community of Xbox 360 gamers, asserts an official release.

Bennett Media Worldwide president Paul Rich said, "With Xbox 360, Microsoft is leading the way in integrated game playing with entertainment and at the same time building a unique bridge for producers to connect directly with this extremely important consumer marketplace. We are delighted to be a part of this exciting new entertainment platform."